I'm a director who loves nothing better than working with great creative and technical teams to do engaging work. I write words, music, and code. As an ever-emerging artist I'm always exploring new forms of expression and storytelling. I also draw a mean stick figure.

As Creative Director at Mod Productions, recent work includes the on-board experience for Action Stations - Australian National Maritime Museum (launching Nov 2015), Power of 1 - Old Parliament House and ACO VIRTUAL an immersive interactive video experience of the Australian Chamber Orchestra on tour since June 2013.


I am a founder of Mod Productions (2010-present) a creative studio that makes immersive experiences in the space between films and games.

I created the Rack&Pin Software-as-a-Service platform used for production management and show control on award-winning film, TV and interactive productions.

I ran UK consultancy from 1993 to 2008.

I founded "remixable film" production company, MOD Films (2004-2009) with a NESTA Invention award.

My show Head Bin (previously called Sanctuary) was a MIPTV 360 finalist for 'Next Generation Audience Engagement' in 2010.


As an enterprise architect and executive I've delivered ambitious cross-platform digital productions up to US$150m in several countries.

My technology experience spans film, TV, games, internet, government, finance, retail and knowledge management.

Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive video and real-time graphics today, I use technology as a creative tool.

View some of my published articles and interviews on technology, society and culture.

For more details check out my profiles on LinkedIn and Academia

In late 2015 I will be presenting a case study on Rack&Pin called "The Internet of (Showbiz) Things" at SIGGRAPH Asia in Kobe and giving talks around ACO VIRTUAL during its run in Hong Kong.

Email me via my first name at thequality dot com or follow @michela on Twitter.