Artist

I write words, code and music. Check out my biography and my work as a writer, director, producer. My latest work is ACO VIRTUAL - an interactive touring installation in partnership with the Australian Chamber Orchestra. The show won the Australian Directors Guild Best Direction in a Cross Platform Production prize and was a finalist for SXSW Interactive Music and AIMIA Best Use of Video prizes.

I was honoured to receive the first Sydney Film Festival Innovation Award in 2009. View my showreel.

My work has featured in exhibitions and live events around the world.

I love exploring the future of storytelling and using every trick in the book to engage audiences. We live in interesting times.

Entrepreneur

I am director and co-founder of Mod Productions (2010-present) a studio creating media magic for events and entertainment.

Rack&Pin is our cloud service for media productions. We provide useful screens and services for managing your productions on a monthly subscription.

My own consultancy thequality.com has operated since 1993.

I founded "remixable film" production company, MOD Films (2004-2009) with a NESTA Invention award.

My show Head Bin (previously called Sanctuary) was a MIPTV 360 finalist for 'Next Generation Audience Engagement'.

I'm on the Vivid Festival CreativeSydney 10x10 list.

Technologist

As an enterprise architect and executive I've delivered ambitious cross-platform digital productions up to US$150m in several countries.

My technology experience spans film, TV, games, internet, government, finance, retail and knowledge management.

Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive video and real-time graphics today, I use technology as a creative tool.

View some of my published articles and interviews on technology, society and culture.

For more details check out my LinkedIn profile

Email me via my first name at thequality dot com or follow @michela on Twitter.