code and music.
My work includes Action Stations (2015) and Power of 1 (2014), ACO VIRTUAL (2013) and Horses for Courses (2001).
Most recently I have been exploring the potential of AR, VR and MR formats for immersive experience and entertainment.
Read some of my articles on technology, society and culture. Here is a recent interview with me.
I've been part of many live events around the world.
I am co-founder and CEO of Mod (2010) a studio creating interactive experience and technology.
I created the Rack&Pin production management platform as a tool for managing real-time experience and mixed reality. Rack&Pin has provided production management and show control functionality on many complex media productions for museums, film, TV, video games, online and corporate events.
I founded studio MOD Films (2004-2009) with a NESTA Invention award for "remixable film".
I ran UK consultancy thequality.com (1998-2008) which worked on some of the largest internet projects in Europe.
As an enterprise architect and executive I've helped deliver ambitious cross-platform digital productions up to US$150m in several countries.
My technology experience spans film, broadcast, video games, internet, government, finance, retail and knowledge management.
Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive experience today for AR/VR and MR, I use technology as a creative tool.
Email me via my first name at thequality dot com or follow @michela on Twitter.