Artist

I'm a creative & technical director in the realtime space between cinema and video games. I create immersive interactive experience. I do XR. I write words, code and music.

My work includes ACO Virtual (2013-2017), Action Stations (2015), Power of 1 (2014), Sanctuary (2005) and Horses for Courses (2001).

I've been part of many live events as a speaker and performer.

Here are some interviews on my work - fxguide and Django Girls and some of my articles on technology, society and culture.

Entrepreneur

I am co-founder and CEO of studio Mod creating interactive experience and tools.

I created the Rack&Pin management platform as a tool for managing complex real-time projects. Rack&Pin has been used for projects across museums, film, TV, game, art galleries, online experiences and corporate events.

My previous studio MOD Films (2004-2009) was founded with a NESTA (UK) Invention award for "remixable film".

My consultancy thequality.com (1998-2008) worked on some of the largest internet projects in Europe.

Technologist

My technology experience spans film, broadcast, video games, internet, government, finance, retail and knowledge management.

With hands-on skills and experience as an architect and executive I've helped deliver ambitious digital products and services with budgets up to US$150m.

Translating between business, creative and technical teams is what I do. From learning to code on the Commodore 64 in the mid-80s, to creating the first website in NSW in 1993 through to the AR/VR/MR experiences of today like Meet Mike (2017). I'm always building something.

For more details check out my profiles on LinkedIn and Academia

Email me via my first name at thequality dot com or follow @michela on Twitter.