Artist

I'm a creative & technical director working in the space between cinema and video games. I specialise in immersive experience design and direction. I write words, code and music.

My work includes Action Stations (2015) and Power of 1 (2014), ACO VIRTUAL (2013) and Horses for Courses (2001).

Most recently I have been exploring the potential of AR, VR and MR formats for immersive experience and entertainment.

Read some of my articles on technology, society and culture. Here is a recent interview with me.

I've been part of many live events around the world.

Entrepreneur

I am co-founder and CEO of Mod (2010) a studio creating interactive experience and technology.

I created the Rack&Pin production management platform as a tool for managing real-time experience and mixed reality. Rack&Pin has provided production management and show control functionality on many complex media productions for museums, film, TV, video games, online and corporate events.

I founded studio MOD Films (2004-2009) with a NESTA Invention award for "remixable film".

I ran UK consultancy thequality.com (1998-2008) which worked on some of the largest internet projects in Europe.

Technologist

As an enterprise architect and executive I've helped deliver ambitious cross-platform digital productions up to US$150m in several countries.

My technology experience spans film, broadcast, video games, internet, government, finance, retail and knowledge management.

Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive experience today for AR/VR and MR, I use technology as a creative tool.

For more details check out my profiles on LinkedIn and Academia

Email me via my first name at thequality dot com or follow @michela on Twitter.