Artist

I'm a director who loves nothing better than working with great creative and technical teams to do engaging work. I write words, music, and code. As an ever-emerging artist I'm always exploring new forms of expression and storytelling. I also draw a mean stick figure.

Past work includes the on-board experience for Action Stations - Australian National Maritime Museum, Power of 1 - Old Parliament House and ACO VIRTUAL an immersive interactive video experience of the Australian Chamber Orchestra on tour since June 2013.

Entrepreneur

I am founder and CEO of Mod (2010-present) a studio creating interactive entertainment and immersive experience.

I created the Rack&Pin multimedia production management platform as a tool for managing real-time experience and mixed reality. Rack&Pin is used for production management and show control on award-winning film, TV and interactive productions.

I ran UK consultancy thequality.com from 1993 to 2008.

I founded "remixable film" production company, MOD Films (2004-2009) with a NESTA Invention award.

My show Head Bin (previously called Sanctuary) was a MIPTV 360 finalist for 'Next Generation Audience Engagement' in 2010.

Technologist

As an enterprise architect and executive I've helped deliver ambitious cross-platform digital productions up to US$150m in several countries.

My technology experience spans film, TV, games, internet, government, finance, retail and knowledge management.

Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive video and real-time graphics today, I use technology as a creative tool.

View some of my published articles and interviews on technology, society and culture.

For more details check out my profiles on LinkedIn and Academia

Email me via my first name at thequality dot com or follow @michela on Twitter.