Power of 1 - Old Parliament House and ACO VIRTUAL an immersive interactive video experience of the Australian Chamber Orchestra on tour since June 2013.
I am founder and CEO of Mod (2010-present) a studio creating interactive entertainment and immersive experience.
I created the Rack&Pin multimedia production management platform as a tool for managing real-time experience and mixed reality. Rack&Pin is used for production management and show control on award-winning film, TV and interactive productions.
I ran UK consultancy thequality.com from 1993 to 2008.
I founded "remixable film" production company, MOD Films (2004-2009) with a NESTA Invention award.
As an enterprise architect and executive I've helped deliver ambitious cross-platform digital productions up to US$150m in several countries.
My technology experience spans film, TV, games, internet, government, finance, retail and knowledge management.
Translating between business, creative and technical teams is what I do. From building the first website in NSW in 1993 through to immersive interactive video and real-time graphics today, I use technology as a creative tool.
View some of my published articles and interviews on technology, society and culture.
Email me via my first name at thequality dot com or follow @michela on Twitter.