I'm a creative & technical director in the space between cinema and video games - immersive interactive experience. I do XR. I write words, code and music.

My work includes Action Stations (2015), Power of 1 (2014), ACO Virtual (2013), Sanctuary (2005) and Horses for Courses (2001).

I've been part of many live events as a speaker and performer.

Read some of my articles on technology, society and culture. Here is a recent interview with me.


I am co-founder and CEO of studio Mod creating interactive experience and tools.

I created the Rack&Pin management platform as a tool for managing complex real-time projects. Rack&Pin has been used for projects across museums, film, TV, game, art galleries, online experiences and corporate events.

My previous studio MOD Films (2004-2009) was founded with a NESTA Invention award for "remixable film".

My consultancy (1998-2008) worked on some of the largest internet projects in Europe.


With hands-on skills and experience as an architect and executive I've helped deliver ambitious digital products and services with budgets up to US$150m.

My technology experience spans film, broadcast, video games, internet, government, finance, retail and knowledge management.

Translating between business, creative and technical teams is what I do. From learning to code on the Commodore 64 in the mid-80s, to creating the first website in NSW in 1993 through to the AR/VR/MR experiences of today in Mod's "holodeck" I'm always building something.

For more details check out my profiles on LinkedIn and Academia

Email me via my first name at thequality dot com or follow @michela on Twitter.